ARMAD starts the registering period for RoDirect 2011


Romanian Association for Direct Marketing started the registering period for the international direct marketing conference RoDirect 2011, that will take place on November 1st-3rd, in Bucharest.

RoDirect 2011 is an event that targets all specialists in marketing and communication that aim to make more efficient their strategies and direct marketing activities

During the 3 days of event, the participants will have the opportunity to enter the backstage of direct communication and to make acquaintance with the success factors behind direct marketing campaigns.

On November 1st, Michael Leander will hold a masterclass – E-mail Marketing & Social Media – where the participants will find out how to use e-mail marketing and social media as powerful instruments in a multichannel marketing strategy. They will also find the 3 key elements of a direct and digital successful marketing strategy.

On November 2nd, the speakers will offer new perspectives on direct marketing to the audience. Among the speakers there will be Jan Moore, author of “Does your marketing sell?”, Mathilde Fiquet, FEDMA representative, George VanNevel, CEO DVN Belgium and Yonathan Dominitz, Mindscapes representative.

The last day of the event will be dedicated to a workshop related to “Creativity in Direct Communication”, that will be coordinated by Yonathan Dominitz (Mindscapes).