PayPal launched localized Romanian version, along with a comparative study

Marketing, Media

PayPal officially launched, on Tuesday, the Romanian version of its online payment service, occasion with which it send a press release with the results of a study comparing the prices of different goods when brought in Romania and abroad.

The price difference for identical products in Western Europe, Central Europe, Romania and the US could reach up to 70 percent, found a recent study by international online payment processing company PayPal.

According to Romania Insider, the analysis shows that products sold abroad are cheaper than in Romania. An iPhone 4 costs the equivalent of RON 1,500 in the US (some EUR 364), while in Romania it costs RON 2,800 (some EUR 681). In the UK, the same product costs RON 2,000 (some EUR 486).

Prices in Europe are less competitive, mainly due to the drop in rate for the US dollar, while experts say the US dollar depreciation is a permanent tendency.

The US dollar had a significant depreciation in the last six months compared to Central and Eastern European currencies, including the Romanian leu – 10 percent from the beginning of the year. […] This has influenced shopping abroad, while buying products online from abroad turned out to be more profitable than before

Alexandru Ioan

Sales&Trading KBC Securities Romania

The PayPal comparison covers other European countries besides Romania.

We tried to make the report as objective as possible, comparing prices in 50 online stores in US, Poland, the Czech Republic, Romania, Hungary, Greece, Poland and UK

Przemek Pluta

PayPal manager for Central and Eastern Europe and Romania

Goods sold online in the US are cheaper than the same ones sold online in Romania, even if the delivery and custom taxes from US to Romania are added, according to PayPal. An Apple iPad costs RON 2,000 in Romania, double compared to the US. Prices for brand clothing follow a similar pattern.