Cocoon Bucharest signs the new packaging for Gerovital Sun

Branding, Creativity, Marketing

Cocoon Bucharest and Farmec Cluj worked together for the 6th time, this time for a new packaging design for Gerovital Sun products.

The new Gerovital Sun products are now present in stores with a new and improved packaging and an improved formula.

The new design made by Cocoon tried to unify visually the range at visual level, showing, in the same time, the essential atributes of the product.

Even from the 1st meeting on Gerovital H3 Evolution range redesign, Cocoon advanced a proposal of long term branding, with a brand architecture that can be applied for entire Gerovital portfolio. As a result, some visual particularities were needed, so that the harmony of Gerovital range products to become remarkable and to appeal to an extended public

Simona Straut

Managing Director Cocoon Bucharest.

Cocoon team involved in the redesign project included Helena Cerna – Senior Designer, Dana Pandelescu – Project Manager, Simona Straut – Managing Director. From Farmec S.A., the project was coordinated by Ioana Borza – Marketing Manager,  Aura Carabiber – Specialist Marketing and Mariana Sinitaru – Specialist Marketing.

Cocoon Bucharest is part of Cocoon Group, group of agencies from Eastern and Central Europe that offers services as branding, packaging & corporate design, print management support, mock ups production and structural design.

In Cocoon Group’s portfolio of clients there are companies such as  Starbev, Coca-Cola, Farmec, Philip Morris, P&G, Delhaize, Nestle, Hochland and many others.