“Cluj: The Movie”, a Vodafone product signed by DraftFcb

Creativity, Marketing

For the 10th edition of Transilvania International Film Festival (TIFF), the spectators could live an unusual experience, “Cluj: The Movie”, a Vodafone product conceived by Draftfcb Bucharest.

The project consisted on transforming the main Cluj plaza into a film set, with all the participants becoming actors in “Cluj: The Movie.”. The project realized and implemented by Draftfcb completes the outdoor campaign realized by McCann Erickson.

From 4th to 10th June, on Facebook account Vodafone Buzz there were posted movies in which Cluj people interpreted known scenes from “Taxi Driver”, “Casablanca”, “Terminator”, “Independence Day”, “Godfather” or “Starwars”.

Draftfcb team inolved in the project included Vlad Tomei – Copywriter, Catalin Rulea  – Head of Art, Claudiu Dobrita – Creative Director, Andreea Beekman – Senior Account Manager, Sorina Pirlea – BTL & PR Director, Ana Sumedrea – Project Manager, Laurenţiu Cluve – Project Manager.

The production house was Factor Film, with Stefan Mureseanu – director and  Oana Imbrea – producer.

DraftFcb Romania is active on the market for over 10 years and has an extensive portfolio of clients among which  Beiersdorf (NIVEA, Eucerin), Brown Forman (Jack Daniel’s), Fashion House Outlet Centre, Focus Sat, JTI (Camel, Glamour, Sobranie), Kika, Kraft (Oreo, Tuc), Lavazza, Philips, SC  Johnson Wax (Duck Anitra, Pronto, Mr. Muscle, Glade, Oust, Raid, Baygon, Autan, OFF!), SCA Hygene (Zewa), Ursus Breweries (Redd’s) and Vodafone.