At 20 years celebration, Transavia launches new packaging, signed by Brandient

Advertising, Branding, Marketing

At 20 years celebration, Transavia launched new packaging for its products, realized by Brandient.

One of the newly launched designs is for Fragedo range, the most important brand in Transavia’s portfolio.

The entire rebranding process was realized by Brandient, as Transavia developed until now many branding, rebranding, packaging and naming projects for its products.

Brandient also came up with the “Well Made in Romania” concept, a reaffirmation of the premium quality of Transavia’s products.

“Well made in Romania” concept, also promoted via the new Fragedo packaging, represents sincerity for consumer through the distinct graphical style, simple and vivid colors of the water-paint illustration and the classical signature of “Well made in Romania” that matches the 20 years of activity from Transavia.