After winning a pitch for creative services, DDB Bucharest made the image campaign for heating systems from Ariston Thermo Romania.
The campaign was launched at national level, targets general public and uses a mix of communication channels such as TV, OOH, online and in-stores.
On the creative concept side, it uses Ariston’s attributes and positions strategically the heating system as a “family member”, that lasts and is to be trusted
Ariston Thermo Romania is a subsidiary of Ariston Thermo Group, world leader in electric water heating systems and one of the European leaders in heating systems field.
We were delighted by the opportunity to develop, together with DDB, the image campaign for Ariston and we were happy to find ourselves in their ideas and creative suggestions, which shows a very good understanding of brand’s values and the professionalism of the team involved in this project
Marketing Manager Ariston Thermo Romania
We won this account because we came up with a simple idea that underlines the leader position, an idea that will prove to be very efficient in helping sales efforts. We are happy for partnering with a proffesional marketing and sales team
CEO DDB Bucharest
DDB Bucharest team that made and coordinates the campaign includes Mariana Neagu – Account Director, Cristina Nicsulescu – Strategic Planner, Corina Bacanu – Creative Director, Mihai Gheorghiu – Senior Art Director, Romulus Petcan – Senior Copywriter and Gabriel Gherca – Art Director.
From Ariston, the team coordinating the campaign includes Ilinca Rusescu – Marketing Manager and Catalin Draguleanu – Sales Director.