Rusu+Bortun Brand Growers, pro bono campaign for Ideo Ideis festival

Creativity, Marketing

Rusu+Bortun Brand Growers is making, for the 2nd year in the row, a pro bono communication campaign for Ideo Ideis young theatre festival in Alexandria.

We thank all the clients that buy from us solutions for branding, advertising and online. Due to them, we can afford to support pro bono wonderful projects, that deserve to exist. I am glad we have in agency projects in which all our colleagues want to be involved, no matter the hour they call it a day. Ideo Ideis is, certainly, this kind of project

Catalin Rusu,

Creative Director & Managing Partner Rusu+Bortun Brand Growers.

On one side, we have the background to which the target public is sensitive those days: state education system officially declared bankruptcy. On the other hand, the agreed positioning with the client (…) a truth from the product: Education and alternative entertainment. We put those 2 known things in a mirror, a comic one and a relaxed one, but both as true. We played with clichees about learning moods and school performances, showing that, at Ideo Ideis, everything is different and fun and education can be synonims

Marc Bortun,

Creative Director &Partner Rusu+Bortun Brand Growers.

The team involved in developing the campaign included Marc Bortun – Creative Director & Partner, Maria Manolescu – Senior Copywriter, Anca Muraru and Bogdan Pustea – Junior Copywriters, Corina Bordeianu – Strategic Planner, Tudor Nastase – Senior Designer, Anca Uscatescu – DTP Manager, Adrian Grigore and Diana Susca – Junior Project Managers.