comScore, a leader in measuring the digital world, announced it made available AdEffx Campaign Essentials in Canada. This is a campaign audience validation tool used by digital marketers, agencies and publishers alike to verify the accuracy of audiences targeted in digital campaigns. The service features an interactive dashboard with several highly sought functions for digital media planning and evaluation, including daily reporting of campaign demographics and traditional post-buy metrics such as Reach / Frequency and GRPs.
Digital ad spend in Canada reached $2.2 billion in 2010, marking a significant milestone as it surpassed daily newspaper ad revenues for the first time.
Second now only to TV, the need for enhanced accountability in online campaigns has never been greater. Validating the target group delivery and return on investment for digital display, classified and video advertising is paramount if the industry is to continue to grow and ultimately challenge the number one placeholder.
President comScore Media Metrix Canada.
comScore AdEffx Campaign Essentials was first introduced in 2009 to the United States and is also available in Europe and Canada. The recent acquisition of AdXpose, Seattle-based leader in campaign verification, optimization and brand safety, further enhances comScore’s Campaign Essentials offering by enabling the development of a truly comprehensive, end-to-end validation solution.
comScore is a global leader in measuring the digital world and preferred source of digital business analytics.