Porter Novelli launches real-time monitoring service

Marketing, PR, Social Media

Porter Novelli launched “Porter Novelli Radar”, which provides clients with round-the-clock monitoring of the issues most important to them. This made-for-speed hub tracks broadcast coverage and social and online conversations – as they happen – facilitating issues tracking, strategic counsel and reputation management in real time.  The Porter Novelli Radar command center is housed in the agency’s Atlanta office and serves clients across North America.

Early warning and immediate response is a must today when it comes to managing issues and protecting reputations (…) Porter Novelli Radar is operated by a dedicated staff and managed by our team of corporate and public affairs experts who can provide clients with immediate and strategically grounded responses to any adverse event.

Gary Stockman

CEO Porter Novelli

Porter Novelli Radar is the latest enhancement to the agency’s real-time reputation specialty, created last year.  Porter Novelli also announced this year the addition of two crisis communications experts,  Sean Smith, former communications chief at the U.S. Department of Homeland Security, and Alex Woolfall, formerly of Bell Pottinger, to its teams in US and UK.

The monitoring services offered by Porter Novelli Radar are Issues Monitoring (ongoing monitoring of digital and traditional media for simmering and ongoing issues, from litigation to product attacks to regulatory challenges, etc), Real-time Tracking and Mitigation (provides as-it-happens monitoring and reporting once a crisis situation, such as an environmental incident, employee misconduct or a digital security breach, is detected. Real-time reports are issued with recommendations for immediate strategic response) and Trend Analysis (tracking the top influencers and news affecting an industry, organization or ongoing issue and offering interpretation gleaned from social, online, print and broadcast media coverage).

A global public relations company, Porter Novelli was founded in 1972 and is a part of Omnicom Group Inc. With 90 offices in nearly 60 countries, Porter Novelli combines the power of immersion with the rigor of research to create deep human insights that enable the agency to transform the opinions, beliefs and behaviors of those who matter most to its clients.