belVita, in campaign on Facebook to write Breakfast 2.0 book

Advertising, Digital & Media, Marketing

belVita Start, a Kraft Foods brand, and all its Facebook friends started working on Breakfast 2.0, a book about the culture of breakfast with the biggest number of authors in Romania,

The new unconventional project will be written around breakfast and will include recipes, curiosities and habits related to the 1st meal of the day, nutritional information regarding the most used breakfast products and many others. The book will be written with the help of Facebook fans and with the support of the nutritionist Corina Zugravu.

The entire project will be realized via belVita Start Facebook page, where consumers will be able to share recipes that help them start every day with vitality.

According to Maria Burnuz, Brand Manager Kraft Foods, the objective is to have a book with at least 100 authors.

The campaign will run exclusively on Facebook for 4 weeks, during which the Facebook fans can contribute with materials that will be included in the Breakfast 2.0 book, no matter if they post recipes, provide answers to questions or use the app that was specially made for the campaign.