Over 2,000 people participated to a Romanian awareness campaign ordered by Avon

Advertising

The program underlines the 5 year collaboration between the company and pastel.

The event – “La Vie en Rose” was organized by pastel in Mihai Viteazul square in Craiova, on October 1st

“La Vie en Rose” combined entertainment and information to send the message of beautiful moments that we live and the importance of periodical health checks.

Women that were present at the event assisted to breast health seminaries, received informative brochures, attended make-up sessions and were shared life stories from women that defeated breast cancer.