GolinHarris and Stefanel brought the catwalk in Romana Square, in Bucharest

Events, PR

GolinHarris organized an event that transformed for couple hours Romana Square in Bucharest in a real catwalk, marking the launch of the 1st Stefanel concept store in Romania, which is the 3rd in the world.

The event also marked another first, the launch of a new Stefanel concept, designed by Sybarite – a London architecture studio specialized in creating spaces dedicated to fashion

We are in a continuous reinvention bot at design and at image level. The opening of the 1st concept store on the local market is an important moment in our international expansion strategy. That is why we wanted a communication partner with expertise in fashion that would come up with creative and interactive approaches. GolinHarris team impressed us through the way it played with concepts and brought the event to a level beyond expectations

Roxana Rotaru,

Marketing Manager Stefanel

Among the Romanian personalities present to the event there were Andreea Esca, Laura Cosoi, Andreea PatraScu, Malvina Cservenschi, Lucian Mandruta, Maria Marinescu Colin, Dana Savuica and Alina Puscas. During a cocktail party, the 350 guests admired the launch of Autumn-Winter Stefanel Collection 2011-2012.

It is a project that challenged us through its uniqueness. Stefanel is synonym with innovation, freedom in forms and colors and a lot of creative intelligence. We used those advantages and provoked guests imagination through a color, music and light show

Alina Popa

PR Manager GolinHarris

The new Stefanel concept store is structured on two levels, with an exhibition area of 357 square meters, targeting both men and women and including also accessories.

GolinHarris offered complete services of event management, media relations, celebrity management and digital PR.

The team working on the project included Roxana Rotaru – Marketing Manager Stefanel and Alina Popa – PR Manager, Roxana Diba – Social Media Officer and Anca Scarlat- Media Relations Specialist from GolinHarris.

GolinHarris Bucharest appeared through the affiliation of Romanian Lowe PR to GolinHarris Worldwide. GolinHarris Bucharest is the 1st office of the American company in Central and Eastern Europe.

GolinHarris Bucharest has a portfolio of clients that includes companies such as Electrolux, RBS – Royal Bank of Scotland, Franklin Templeton Investments, Orange, Johnson&Johnson, Ferrero, Schneider Electric, kika, CB Richard Ellis, Transavia, Century 21 România, Readers Cafe, Crucea Roşie Română, UNICEF.

The PR agency is part of the Romanian group of companies that also includes Lowe&Partners, Initiative, Brand Connection, HyperActive and Medic One.