10 Years of Romanian Creativity Gala, that took place on October 18th, awarded the best Romanian ads produced by Romanian advertising during the last decade. The agencies that went on the stage to receive honors were Gavrila&Asociatii, GMP Advertising, Graffiti BBDO Bucharest, Grey-G2 Romania, Leo Burnett Group, Lowe&Partners, Next Advertising, Odyssey Communication, Ogilvy Group Romania, Papaya Advertising, Propaganda, Publicis, Right Media, Saatchi & Saatchi Romania and Webstyler.
All in all, 15 agencies received a total of 70 prizes.
Products and services categories with the most prizes were: Fast Moving Consumer Goods – Food & Drinks (21 awards), Art, Culture, Media & Entertainment (17 awards) and Fast Moving Consumer Goods – Cosmetics, Toiletries, Pharmacy & Household and Pet Care Products (7 awards).
The most important award of the evening were “Best of Category”, awarded for the 6 awards sections:
Integrated Campaigns, Leo Burnett Group – “Men’s Day 2007-2011” for Bergenbier
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Online, Propaganda – “1st theatre play on Facebook” for Undercloud
Best TV – Leo Burnett Group for Altex, with “Batman” and “Starwars”
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Best Radio – Publicis “Text Kills” for Bucharest Police
Best OOH – Leo Burnett Group for “Dinosaurs” for Grigore Antipa National Natural History Musem
The special prizes for the best works in 2011 were:
TV – Next Advertising for “Vitali” (client Oskar) “Jealousy” & “Refuse” for IQads,
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TV – Propaganda for “Party” and “Pisica” for Rienergy and “The person that takes out of curiosity” / “The person that takes of curiosity because ‘He just never eat that'”/”The person that cares if you have some more of it but, really, it doesn’t care” for Buzau Bagles
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Radio – Publicis and “Text Kills’ for Bucharest Police
Print – Propaganda with “Cleaning Lady” for Rienergy;
OOH – Propaganda with “Cleaning lady” – Rienergy and “Adrift” for In Deriva series;
Online – Odyssey Communication for “Injectors concert”; Leo Burnett Group for “Rediscover Romania 2010” for Petrom and Propaganda with “1st theater play on Facebook for Undercloud;
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Integrated Campaigns – Graffiti BBDO Bucharest for “Pepsi Cola. Both yesterday and today” and Propaganda for “Continue to continue” for Rienergy.
The most awarded brands during the Awards Night were Altex, Antipa, Bergenbier, Bucegi, Furazolidon, Prigat, Rienergy, Timisoreana and Western Union.
23 agencies entered the competition with over 600 works. All the entered works will be included in the 1st Romanian advertising archive, that will be available online soon, on the website www.zeceani.ro, and will be available for screening in Institute, The Café, from October 20th to November 1st.
The awards were decided by a jury that included Adrian Preda – MRM, Alina Gavrila-Bortun – Gavrila si Asociatii, Andrei Tripsa – Three, Bogdan Moraru – Propaganda, Bogdan Naumovici – 23 Communication Ideas, Carmen Tiderle – Leo Burnett & Target, Catalin Rusu – Rusu+Bortun Brand Growers, Claudiu Dobrita– DraftFCB Bucharest, Corina Bacanu – DDB Bucharest, Cristian Munteanu – TBWA, Dani Macarie – Ogilvy Group, Ema Prisca – Grey Worldwide Bucharest, Emilian Arsenoaiei – Arsenoaiei & Matasel, Liviu David – Next Advertising, Liviu Turcanu – Mercury 360, Mihai Fetcu – Lowe&Partners, Mihai Gongu- Graffiti BBDO, Octav Gheorghe – Gavrila si Asociatii, Laura Iane – Saatchi&Saatchi, Razvan Capanescu – Publicis, Sorin Tranca – Friends Advertising, Titus Dumitrescu – Ogilvy Romania, Vali Suciu – Odyssey Communication.
10 Years of Romanian Creativity is an event organized by The Institute and Romanian Association of Advertising Agencies (UAPR), together with Art Directors Club Romania (ADC*RO), to celebrate a decade of achievements in Romanian advertising.
A gallery of picture from the event, courtesy of The Institute: