“Ave Caesar!”, from Publicis Bucharest and BASF


Publicis Bucharest won, following a pitch in which were involved 4 agencies, the implementation of a BASF Romania event aimed to mark the excellent relationship the company had, during 2011, with its clients.

Entitled “Give to Caesar what is Caesar’s”, the event took place on November 10th, at Parliament Palace, and brought together BASF officials and over 300 guests

Considering the importance of the event, we were very  attentive in choosing the agency to organize it. We decided to go further with Publicis because the concept they came up with suited the best our event’s communication objectives. We didn’t regret the choice we made, as the event was a real success and ran impeccable from organization’s point of view. I really felt safe to work with real professionals

Andreea Butaru

Advertising & Promotion Manager Crop Protection Division at BASF Romania

The Roman civilization was among the 1st to celebrate important, influential and powerful persons and Romanians have this origin. The event, organized around the concept “Give to Caesar what is Caesar’s”, aimed to offer unique celebration moments for “Agriculture’s Caesars”, Romanian farmers that live in nature’s rhytm.

In a solemn atmosphere, with Vestals and vivid statues, on harps and flute accords, the guests entered the “Roman forum” where they were expected with pleasant moments.

Publicis team involved in event’s organization included Radu Luca – Managing Director Focus Advertising, Bogdan Borascu – Account Director Focus Advertising, Razvan Soare – Copywriter, Irina Stoleru – Art Director, Gabriel Constantinescu – Managing Director Publicis Events, Liliana Baclea, Andreea Nedelea and Cristian Balaci – Senior Producers.  BASF Romania was represented by Tiberiu Dima, Country Manager Crop Protection Division and Andreea Butaru – Advertising & Promotion Manager.

When it was about project’s implementation, it was insured by Ducu Darie – director and Vasile Calofir – actor & director Gagoo Production.