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Win Advisors consolidates the team with Alexandru Ion (Operations Manager) and announces the company’s expansion in CEE and SEE

Pernod Ricard expands its partnership with Mediascope, focusing on innovation and experiential creativity in 2025

Wilkinson Sword Intuition gets real with hairy truths, in its bold rebrand by Pablo

Madrí Excepcional launched with impact in retail, by Bergenbier SA and Mediascope

Retail Media Hub announces a strategic partnership with Schwarz Media

Oxygen launches Oxygen Media, a new specialized media planning & buying agency

Win Advisors consolidates the team with Alexandru Ion (Operations Manager) and announces the company’s expansion in CEE and SEE

Pernod Ricard expands its partnership with Mediascope, focusing on innovation and experiential creativity in 2025

Wilkinson Sword Intuition gets real with hairy truths, in its bold rebrand by Pablo

Madrí Excepcional launched with impact in retail, by Bergenbier SA and Mediascope

Retail Media Hub announces a strategic partnership with Schwarz Media

Oxygen launches Oxygen Media, a new specialized media planning & buying agency

Brandient creates the new visual identity and packaging design for Solaris

November 17, 2011May 13, 2012 Cristina Blanaru Branding

 Brandient created the new visual identity and packaging design for Solaris. The new visual identity of the brand and a new packaging design were meant to differentiate the brand in its category and confine to the promise of simplicity and natural.

The new signature of Solaris creates a visible and distinctive positioning in the raw food, spices, and natural remedies category, embracing a leading visual discourse: powerful, relevant for its customers, authentic in its promise. The new logo speaks about the values and benefits of the brand: optimism, simplicity, unprocessed ingredients for a balanced and healthy nutrition

The team that realized the new logo and packaging design included Cristian Petre, Senior Designer and Ciprian Badalan, Designer, along with Adelina and Ciprian Tantareanu – photography.

The freshness and the natural look of Solaris’ new identity seduces the consumer into a new experience with the brand, offering a promise of lifestyle, based on the general tendency for healthy living, and also on the large range of product portfolio. The new identity is strongly related to the business itself: a healthy and natural alternative to modern junk food habits

Ciprian Badalan

The new visual identity is backed by a generous support in communication materials, starting from product display to posters and flyers, from the branding of the livery to various stationery supplies. The whole range of brand communication was built around the logo by exploring its visual force and offering coherence to all manifestations of the brand.

Brandient is the award-winning brand strategy and design company with offices in Bucharest and Singapore. With a proven track record in difficult markets, it delivers innovative branding solutions for the emergent entrepreneurs and companies.

Tagged Brandient branding company logo packaging Solaris

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Latest news
  • Madrí Excepcional launched with impact in retail, by Bergenbier SA and Mediascope
  • Retail Media Hub announces a strategic partnership with Schwarz Media
  • Oxygen launches Oxygen Media, a new specialized media planning & buying agency
  • Win Advisors consolidates the team with Alexandru Ion (Operations Manager) and announces the company’s expansion in CEE and SEE
  • Pernod Ricard expands its partnership with Mediascope, focusing on innovation and experiential creativity in 2025
Creative Commons License
AdHugger.net by Cristina Blanaru is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Based on a work at www.adhugger.net.
Permissions beyond the scope of this license may be available at http://www.adhugger.net/about/

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Creative Commons License
AdHugger.net by Cristina Blanaru is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Based on a work at www.adhugger.net.
Permissions beyond the scope of this license may be available at http://www.adhugger.net/about/

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