Saatchi & Saatchi X unloaded Santa’s bag at Metro


Saatchi&Saatchi X unloaded Santa’s bag at Metro Cash & Carry, for a promo campaign that aims to raise awareness for Metro’s holiday offers.

Santa’s bag unloaded at Metro campaign runs during December and covers the 26 Metro Cash & Carry units in Romania. During the campaign, Metro customers benefit of daily special offers and surprises during week-ends.

It was a pleasure for us to find a concept that would transmit the generosity of Metro’s holidays offers and that would also bring something new and fun for consumers in the busy peisage of winter offers

Mona Opran

Managing Director Saatchi & Saatchi X

The integrated campaign developed by Saatchi & Saatchi X includes a traditional communication component, with a TV ad, along with out-of-store communication and in-store communication, supporting the concept through contextualized executions.

Saatchi& Saatchi X team supervising the campaign implementation included Mona Opran – General Manager Saatchi & Saatchi X, Gabriela Nanu – Group Account Director, Ioana Hurdubelea – Account Director, Laura Iane – Group Creative Director.

Saatchi & Saatchi X, BTL and Shopper Marketing company part of Centrade Saatchi & Saatch groupi, is the 1st agency specialized in in-store communication on Romanian market, with extensive expertize in creative development and implementation of events, promotions and special project at national level. Among agency’s clients there are brands such as METRO Cash & Carry Romania, Head & Shoulders, Olay, Raiffeisen Bank, Petrom, AstraZeneca and BASF.