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WOO Global Expenditure Report: OOH global spend hits $46.2bn in 2024 – $49.8bn forecast for 2025

VML Romania appoints Miruna Potop to head its creative

United Media Services Study: 3 out of 4 Romanians shopping online, influenced by Social Media

The One Club Opens Global Nominations For 2026 Creative Hall of Fame

ChatEurope – a tool to a better understanding of Europe

3 Senior promotions @Fuse

WOO Global Expenditure Report: OOH global spend hits $46.2bn in 2024 – $49.8bn forecast for 2025

VML Romania appoints Miruna Potop to head its creative

United Media Services Study: 3 out of 4 Romanians shopping online, influenced by Social Media

The One Club Opens Global Nominations For 2026 Creative Hall of Fame

ChatEurope – a tool to a better understanding of Europe

3 Senior promotions @Fuse

Lowe & Partners and GolinHarris are Praktiker Romania’s agencies; so is United Media

January 23, 2012May 6, 2012 Cristina Blanaru Creativity, Media, PR

Following a pitch organized in 2011, Praktiker Romania selected the agencies Lowe & Partners and  GolinHarris Bucharest for integrated creative, strategy, BTL, PR and digital services.

The pitch was attended by 8 agencies, with presenting 3 original proposals, in line with client’s brief.

Following the win, Lowe&Partners became the creative agency for Praktiker Romania, while GolinHarris Bucureşti will coordinate and implement the PR strategy, integrating traditional media and digital communication.

The team involved in winning the account included Razvan Dumitrescu – Strategy Director, Mihai Fetcu – Creative Director and  Elena Cernatescu – E-thinker from  Lowe&Partners and  Manuela Zidaru – PR Innovation Manager from  GolinHarris.

On the other hand, United Media will coordinate the entire media account of Praktiker Romania, after the agency won a pitch at the end of last year. As media agency, United MEdai will plan, buy and make efficient the media investments, both costwise and also through innovative solutions to approach the consumer.

United Media team involved in the pitch included Dana Bulat – General Manager, Madalina Ionescu – Media Manager, Manuela Vasiliu – Non TV Buying Director and  Lavinia Buzi – OOH Buying Director.

Tagged account advertising GolinHarris Lowe&Partners media pitch PR Praktiker United Media

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Latest news
  • The One Club Opens Global Nominations For 2026 Creative Hall of Fame
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  • 3 Senior promotions @Fuse
  • WOO Global Expenditure Report: OOH global spend hits $46.2bn in 2024 – $49.8bn forecast for 2025
  • VML Romania appoints Miruna Potop to head its creative
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AdHugger.net by Cristina Blanaru is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Based on a work at www.adhugger.net.
Permissions beyond the scope of this license may be available at http://www.adhugger.net/about/

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Creative Commons License
AdHugger.net by Cristina Blanaru is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Based on a work at www.adhugger.net.
Permissions beyond the scope of this license may be available at http://www.adhugger.net/about/

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