Media Direction, Romanian media agency part of BBDO Group, keeps Berlin Chemie’s media account, at the end of a complex pitch that involved 5 Romanian agencies.
The pitch included a complex selection process in 2 steps, media strategy and buying strategy, and ran from June 2011 until January 2012.
We started working with Berlin Chemie in 2008 and the result of the pitch the company organized after 4 years of working with Media Direction shows us we continue to be the best option for our client. This is a confirmation of our competencies and of the fact that Media Direction is a long term partner
Managing Director Media Direction
Media Direction team showed a very good knowledge of the market but mainly of our specific needs. The solution they came up with went beyond the traditional media sphere, with a powerful component of creative media and digital. This extended expertize convinced us to extend our relation for the following years
Marketing Manager Berlin Chemie
Media Direction activates on Romanian market for 10 years and has a portfolio that includes clients from sectors such as FMCG, Beauty, Finance and banking, Insurance, Farma, Media&Entertainment, Government, Retail, IT.
Media Direction is part of BBDO Romania, part of BBDO Worldwide.