GfK Romania, company specialized in market research, is the newest member of IAB Romania.
With its new status, GfK Romania will be able to benefit of all IAB Romania membership’s advantages. The company will be able to actively get involved in association’s projects, especially in areas like research and reports regarding online sector, both with own initiative or as part of IAB Romania’s workgroups.
GfK Group is constantly preoccupied of digital medium and, for a few years now, we are also offering to Romanian clients innovative solution in online research. Through the partnership with IAB Romania, we will actively involve in supporting and developing the online industry in Romania
General Manager GfK Romania
GfK is IAB member or partner in more European countries, developing with the local associations research projects that are very useful for the industry. Through this membership we wish to become more active in what concerns research and to be able to provide our members and the industry useful and relevant materials and information, in a constant manner
Managing Director IAB Romania
GfK Romania joins the multinational companies member of IAB Romania, such as Orange, ING, Gemius and Smart Adserver and, most recently, Danone. IAB Romania has now 52 members that represent the online communication industry.