Tag: GfK Romania
GfK Romania released The Evolution of Sales of Technical Consumer Goods in Romania
The Romanian Consumer Goods (TCG) market, according to data audited by GfK Romania, continued the increasing trend in the second quarter of 2020. The increase in sales value was 5.2 […]
BRAT launched SAO, first study in Romania to measure OOH audience
Romanian Bureau for Transmedia Audit (BRAT) launched SAO (Outdoor Audience Study), a study aimed to estimate the audience of OOH panels and profile those getting in contact with them. SAO […]
GfK Romania study: Clothes, cosmetics and electronics – stars of online shopping in Romania
GfK Romania released the results of a study analyzing the main trends on Romanians’ online shopping habits. According to the study, men are more active when it comes of online shopping, […]
Last stage of BRAT’s auction to select the mobility study provider for OOH Audience Study
Romanian Bureau for Transmedia Audit (BRAT) prepares the last stage of the auction which aims to designate the providers of the mobility study part of OOH Audience Study (SAO). The […]
GfK Romania: McDonald’s and KFC are Romanians’ preferred fast-food places
GfK Romania released the results of a study investigating Romanians’ consumption habits when it comes of eating outside their homes. According to the study, fast-food restaurants selling burgers, shaworma, fried chicken and […]
Heidi, Santal and Zewa lead in a top of FMCG brands made by GfK Romania
Heidi (chocolate products) ranks 1st in a top of FMCG brands that gather most trust from Romanians, according to GfK National Brands & Private Labels Drivers. Second place goes to […]
GfK expands its research solutions in social media
Starting June 2013, GfK Romania completes its portfolio of digital research solutions dedicated to brands reputation and effects in social media communication. By integrating the social media research solutions with […]
GfK study: Privately owned brands beat economical crisis
A GFK study monitoring households consumption shows that, during last years, privately owned brands posted an accelerated growth, reaching to a 12% share of the total value of large consumption […]
GfK reads emotions generated by commercials with EMO Scan
GfK announced it integrated EMO Scan, a new instrument to measure emotions, in its ad testing system. Available in Romania starting March 2013, EMO Scan analyzes, in real time and […]
GfK Romania expands its activity in Moldavia with complete research services
GfK Romania, market research specialist, expands its activity in Republic of Moldavia, offering on this market its entire range of research and marketing consultancy services. GfK Romania started exploring the […]