BrandTailors appoints 2 Group Creative Directors to head its creative department


BrandTailors appointed 2 Group Creative Directors, Melania Moisi and Ovidiu Pop, managing the activity of the brand design department. Their appointment is part of the process that sees  more decisional power given to team’s members within  company’s management.

Melania and Ovidiu are exactly the people BrandTailors needed to support our intention to show that efficient branding solutions appear only at the crossing between the brand strategy component and brand design. Different from the shops that offer simple solutions of graphic design, BrandTailors has now in its managerial team 2 professionals that understood that design, a part from functionality, it is usefull only as an aestethic artefact, while branding is a discipline that has as an objective the economic growth and not to be an enjoyment for the eyes of the stakeholders

Beatrice Danis

Managing Partner BrandTailors

As Group Creative Directors, Melania Moisi and Ovidiu Pop will coordinate and consolidate their teams, with 4 designers each, and will be involved in making decisions regarding developing brand design solutions on strategic basis.

Melania Moisi will head the designers team specialized in creating and transforming product brands, competence that insured BrandTailors’ success in the last 8 years, while Ovidiu Pop will head the designers that form the team that handle service brands, in order to make BrandTailors the best company in this niche.

Melania Moisi has over 10 years of experience in graphic design and worked for brands such as Magura, Kand’or, Peak, Igienol, Star, Azuga Apa de Izvor, Zuzu or Raraul. She joined the agency in 2008.

Ovidiu Pop has 7 years of experience in design and worked for clients such as Tiriac Holdings, Naturlich, Smartree or Petrom. He joined BrandTailors in 2010 and, until then, he worked as an Art Director for Amprenta Advertising and Imagistica Advertising.

The 2 appointments are coming following their involvement and dedication for creative department’s performance. Melania and Ovidiu unofficially took over their attribution since June 2011, after  Janos Kurko stepped down both as head of creative department and as shareholder in the agency.

The managerial team at BrandTailors is as it follows: Beatrice Danis – Managing Partner, Andreea Florea – Brand Strategy Coordinator, Alina Cranga – Client Service Coordinator, Melania Moisi – Group Creative Director and  Ovidiu Pop – Group Creative Director.