Cocoon Bucharest signs Poiana Negri’s packaging redesign


Cocoon Bucharest and  Coca-Cola Romania finished their first collaboration, the redesign of the mineral water Poiana Negri.

Started in March 2011, the redesign project represents a change for the visual identity for Poiana Negri mineral water brand. The change is reflected both in structure and positioning for design elements, but also through chromatic differences between the 2 water kinds.

In its new version, Poiana Negri distringuishes itself through an innovative design, that communicates the fundamental values of the brand: Romanian traditional water, coming from a natural source of water, with a string taste, that can be drank while eating Romanian food.

Cocoon team involved in the redesign project included Emanuela Greco – Senior Designer, Dana Pandelescu – Project Manager, Simona Straut – Managing Director. From Coca-Cola Romania, the project was coordinated by Iuliana Nedelcu – Brand Manager Waters Romania & Malta and Dana Ichim – Group Brand Manager Waters.

Cocoon Bucharest is part of Cocoon Group – CEE group of agencies that offer branding, packaging & corporate design services, print management services, mock ups production and structural design. Cocoon Group has in its portfolio clients such as Starbev, Coca-Cola, Farmec, Philip Morris, P&G, Delhaize, Nestle, Hochland and others.