Leo Burnett launched a new image campaign for Antipa National Museum, that recently reopened and offers its visitors an interactive high tech experience of natural history.
The new campaign – “Antipa. Nature meets technology” – is made by Leo Burnett for one of its oldest and most awarded clients and targets young people – adolescents, students or young professionals that visited the museum when they were young but never came back.
The campaign started in March and is declined on TV, radio, OOH and online.
The teams involved in the campaign are:
Grigore Antipa National Museum: Aurora Stanescu – Head of Public Relations, Cultural Marketing & Educational Programs Department
Leo Burnett: Carmen Tiderle – Creative Director, Tudor Cuciuc – Creative Director, Valentin Lica – Copywriter, Radu Radulescu – Art Director, Victor Stroe – Strategic Planning Director, Andra Tivichi – Brand Communication Manager and Razvan Giurcaneanu – A/V Producer