Enel and Saatchi&Saatchi Romania launched a new campaign through which are encouraging the clients to protect environment by dropping the traditional invoice and activating an online invoice email service.
The first 50,000 clients that are opting in to receive the invoice by e-mail will receive a paper with flower seeds they can plant.
I’m very happy and proud that we managed to turn into reality this project. It is one of those very good idea with an immense potential that you see immediately and all you have to do afterwards is to convince the client. Fortunately, the client was open and accepted with courage our proposal, that got to be transmitted to 50,000 households in Bucharest. Romania is still at its beginnings when it comes of ecological transformation and environment projects, which underlines even more the importance of such a campaign. Enel is on the verge of becoming a trendsetter in this category. Many companies should come with ecologic solutions, and the involvement of a company such is Enel in developing eco-efficient and eco-responsible services is more than welcomed
Creative Director Saatchi & Saatchi
The campaign is declined online, OOH, POSM and print.
Saatchi & Saaatchi team working on the campaign includes Alexandra Ivan – Group Account Director, Ema Spirache – Account Director, Corina Bratu – Account Manager, Irina Codreanu – Senior Copy Writer and Vlad Molico – Group Art Director.