Action Global Communications, independent PR full-service consultancy, made the marketing and communication campaign for Transelectrica’s SPO.
The campaign aims to inform the public and to attract investors to subscribe the offer and was commisioned by the Mediatory Syndicate of the Public Offer, that includes Banca Comerciala Romana, Intercapital Invest and Swiss Capital.
Action Global Communications came up with the creative concept, coordinated the online and offline media informational campaign and offered also press office specific services.
To promote Transelectrica’s SPO, there were used posters, flyers, a TV ad available in BCR’s internal TV network and the microsite www.transelectricaoferta.ro.
Campaign’s headline – “Buy Transelectrica shares and invest in a profitable Romanian company” – sends a call-to action message to the potential investors.
We are happy of our involvement in communicating Transelectrica’s public offer. The transparency and pro-active and continous communication with mass-media and investors represent key-elements in such processes. This campaign can be of refference to communicate similar projects (…)
Our communication expertise in energy sector and in important investment transactions supported our participation in this project.
Managing Director Action Global Communications Romania
In projects as complex as the secondary offer of Transelectrica, one needs partners who can understand the demands of the process and be there when needed. Action Global Communications demonstrated professionalism and flexibility throughout the entire preparation process.
Executive Director Corporate Finance & Investment Banking BCR
Action Global Communications was involved in communicating some of the most important investments projects in Romania, such as Petrom and Electrica Muntenia Sud privatisation or the voestalpine project to invest in a steel factory at the Black Sea.
Founded over 40 years ago, Action Global Communication is active on Romanian market since 1997 and started its full-service activities in 2001. Action Global Communications has a portfolio that include clients such as Boehringer Ingelheim, Enel, GTS Telecom, Immofinanz Group, OMV, Orkla Foods Romania, Porsche Finance Group, Rosegur or voestalpine.