Maggi invites Romanian consumers to “Cook family stories”


Maggi invites Romanian consumers to “Cook family stories”, in a campaign that aims to cherish each moment of preparing the meal together with the loved ones.

You don’t speak while eating, we were told when we were kids. The things changed, fortunatelly, and family meals became the main moment during which we are sharing ideas, thoughts, enthusiasm, the joy of telling stories and cook. Now, when we are the table, we are sharing more than food, we are cooking together family stories. Maggi aims to reunite the beloved ones, by making the food tastier and easier to prepare, mixed with joy and funny things that happened during the day

Alina Constantin

Business Manager Maggi

The campaign started on March 1st and runs on national level, being declined with TV spot, press, POSMs, consumer promotions, placements, online activites and PR.

Nestlé Romania team includes Alina Constantin – Business Manager, Roxana Florescu – Group Brand Manager and Adina Stan – Brand Manager. The creative and strategy part of the campaign was made by McCann Erickson.

Interactions – though a team including Adrian Alexandrescu and Adriana Postescu – handled the online and made the website

The media is managed by Zenith Media, with Alina Ciobanu, Nicoleta Gavrila, Claudia Oprita and Laurentiu Mitrea as a team.

When it comes about the PR part of the campaign, Graffiti PR is handling it, the project’s team including Bogdan Tomoiaga – Senior Consultant, Oana Bistriceanu – PR Consultant and Laura Toma – PR Specialist.