GMP Advertising was appointed to manage the creative accounts for 2 brands of beer from Ursus Breweries, Timisoreana and Ciucas, following a pitch that started in August 2011.
Ursus Breweries initiated the pitch to select the creative agency to handle Timisoreana and Ciucas brands. The selection of the creative agency was part of a larger process aiming to consolidate the creative and advertising services for company’s brands.
Initially, 8 agencies were invited to the selection and, following presentations from agencies that made it on the shortlist, the marketing teams from Ursus Breweries designated the winner in January 2012.
We want to thank to all the agency that participated to the pitch for the seriousness and professionalism they answered out invitation. We congratulate the winning agency, GMP Advertising (…)
Group Brand Director Ursus Breweries