Romanian outdoor projects for Pepsi and Adrenaline, signed by Euromedia and Beta Cons


Euromedia and Beta Cons launched outdoor special projects for Pepsi “Kick in the Mix” campaign – redecorating Bucharest public transportation (RATB) stops – and for Adrenaline, during energy drink’s launch campaign, writes.

RATB stops decorated for Pepsi “Kick in The Mix” campaign were chosen in the most intense traffic areas in Bucharest, the project including led lighten spaces, with dynamic light effects obtained with the help of a special sticking paper (block-out) and with the way the lights were arranged.

Following the brief from the client, our team proposed the idea of making light effects through innovative technical solutions especially created to insure a communication with impact and memorable effect. What makes so attractive the project is the light game realized through leds

Horatiu Girbea

Sales Director Euromedia & Beta Cons

For Adrenaline, Euromedia & Beta Cons contributed to the success of the campaign by offering the best suited communication medium, floor-graphics in trafficked areas of Unirii and Victoriei subway stations.

Euromedia and BetaCons are members of the Austrian group Epamedia. With over 80 years of experience on outdoor market, Epamedia is market leader in most countries it is present in, like Austria, Bulgaria, Croatia, Czech Republic, Hungary, Macedonia, Romania and Slovakia.