pastel – active on Romanian advertising market for 6 years


Romanian communication agency pastel celebrated 6 years since it started its activity, in 2006, when Ioana Mucenic and Dana Nae Popa were still students. At its start, the agency had a business capital of RON 1,000 and, this year, it will get over the Euro 1M mark for its turnover.

In the first 5 months of this year, the agency started working with 6 new clients: Dr.Oetker, Honda Romania, GDF SUEZ Energy Romania, Makita, Philips (Professional Lighting division) and Arctic (Grundig brand).

We are an entrepreneurial business. Everyday, we learn something new and we try to always make things better. When we started, we weren’t even hoping to work for the companies that are now our clients and nor to make the beautiful projects we are doing every day. We are proud of what we made and we have the motivation to continue building

Ioana Mucenic

Managing Partner pastel

pastel mainly offers services related to in-store campaigns, communication campaigns, events and design. Also, the agency is guided by experiential marketing principles and aims to generate authentic brand experience with every project it makes.

The agency has a 20 people strong team, with the medium age of 27  y.o.