Video Credits: Razvan BB
Kraft Foods and Bakers Digital organized, on June 12th, in Bucharest, “belVita Start City Tour”, during which almost 40 journalists and bloggers had a delicious outdoor breakfast while visiting some of Bucharest’s touristic landmarks.
By organizing this event, Kraft Foods wanted to stress the importance of a good solid breakfast, as Romanians, on a permanent time crisis, skip the most important meal of the day and replace it with dinner as the main meal of the day, as statistics are showing.
Because they are the ones that have the power to influence, Romanian bloggers and journalists where the first people to embark and have fun during this campaign, running under the tag line “Breakfast wherever you are” and had fun in the process.
As they had the experience of having breakfast outdoors, in a double-decker bus, the bloggers and journalists toured some of the main Bucharest landmarks, following an itinerary that included Piata Presei Libere and Calea Victoriei, around Revolutiei Square and Constitutiei Square and all the way back via Unirii Square towards Victoriei Square.
The majority of those that came at today’s event were thrilled by our proposal. We took a delicious on the road breakfast, tasteful and nourishing which made us happy and gave us energy for the entire day. Surely the belVita Start City Tour was an original experience, one that we will gladly remember.
Brand Manager Biscuiti, Kraft Foods Romania
The campaign is handled by Bakers Digital Communication, digital agency launched in October 2011 and managed by Costin Cocioaba, one of most important A-list Romanian bloggers.
Bakers Digital Communication handles both campaigns and own projects, but also online component for integrated campaigns made in synergy with V+O Communication Romania, offering services such as performance media, digital media, digital communication and online reputation management. Bakers’ portfolio announced at agency’s launch included clients such as Cosmote, Delta Nature Resort, Germanos, Impact SA, Kanal D, Kraft Foods (belVita), Romanian Recycling Association RoRec, Securitas, Titan and Wizrom.