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Nudgestock, the World’s Biggest Behavioural Science Festival, Streams Live on June 10th 

D&AD announces 3 Black Pencil winners amongst 278 Craft, Side Hustle, Design, Culture and Impact winners and Companies of the Year

D&AD awards 2 Black Pencils amongst 155 Craft, 269 Advertising and 1 Collaborative Pencil winners

Serviceplan Group created a new campaign for Chupa Chups XXL

GumGum and Invincible Entertainment announce partnership on new CTV ad integration

Hawk becomes first platform on the market to integrate Skyrise data into CTV offering

Tag: influencers

Ready, Steady, Gallop! DillySocks Team Up with Serviceplan Switzerland to Launch TikTok #DillyGallopChallenge

Serviceplan Group’s House of Communication Zurich have collaborated with edgy Swiss sock brand Dilly Socks and a stellar cast of Influencers -Michelle Melody, Ava Vogel, Jean Carly, Geo Cadiias, Quoc-Anh […]

March 1, 2021March 1, 2021 Newsroom Ads, All News, Creativity, Digital & Media, Marketing, Social Media

How Social Media Influencers are Changing The Modern Marketing Landscape

Modern marketing is in a transformative phase. It comes from the bigger brands leaving behind their archaic marketing practices and making space for modern influencer marketing. Influencer marketing is a […]

February 12, 2021February 12, 2021 Contributing Author Creativity, Marketing

Parisians invited to punch through bus shelter posters and fight fashion stereotypes for Zalando’s “#FreeToBe” campaign

Have you ever had someone criticise your style with a sneering put-down, or had a much loved outfit or item of clothing invite a look of disapproval? Parisians who have […]

November 1, 2019November 3, 2019 Cristina Blanaru Ads, Creativity

Impact announces Discovery for finding, identifying, and authenticating Influencers and other partners

 Impact, the global leader in Partnership Automation, announced the Partnership Cloud’s new Enhanced Discovery capability, enabling organisations to search a wide net of influencers (spanning different social networks), mobile app […]

October 22, 2019 Cristina Blanaru Business, Digital & Media

NIVEA and FCB Bucharest give voice to the teenagers that believe in themselves

The most important like is the one we give ourselves in the mirror.  And the success starts from this like. And it is still it that inspires other girls to […]

August 28, 2018August 30, 2018 Romanita Oprea Creativity

Impact Radius’ new Dynamic Payouts, to help marketers to pay for value in influencer marketing campaigns

Impact Radius, a natively-integrated suite of products for performance partnership marketing, ad fraud detection, media attribution and analytics, announced a key update to its Partner Manager Suite called Dynamic Payouts. […]

March 7, 2018June 28, 2018 Cristina Blanaru Ads, Creativity, Media

Initiative study: Who do Romanians trust with opinions and recommendations

Before buying a product or a service, half of Romanians in urban areas trust opinions and recommendations from influencers, whether we talk about family and friends, professionals, journalists, bloggers/vloggers or […]

October 26, 2017October 26, 2017 Cristina Blanaru Consumption Habits, Marketing, Studies

Kelly Osbourne, Maisie Williams, Ariel Winter join The Body Shop in a bid to end animal testing

The Body Shop launched, on June 1st, a new and extremely ambitious campaign  against animal testing. With the campaign, made in partnership with Cruelty Free International and harnessing a number of […]

June 3, 2017June 3, 2017 Cristina Blanaru Ads, Creativity, CSR, Marketing

Page Jaunes and Sid Lee turned DIY into DDIY for a new viral campaign

After the success of the interactive music video created with Breakbot, PagesJaunes (Yellow Pages) is back with another offbeat viral campaign to once again put the spotlight on professionals. This […]

March 21, 2017 Cristina Blanaru Creativity

Art Directors Club reinvents ADC Young Guns program

The Art Directors Club, one of the world’s first non-profit organizations to champion commercial creativity and the artists who create it, today announced a significant reinvention of its international ADC […]

May 8, 2016 Cristina Blanaru Creativity, Education, Marketing

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