G2 Romania made “Space for me”, recruiting campaign for AVON Cosmetics Romania representatives. The campaign made a campaign that invites future future representatives to interact with one of the known situations in a couple’s life. The problem of the personals pace becomes one of a cause started on Facebook, continued on blogs and in real estate classified newspapers, with the mistery revealed with website’s launch: www.spatiupentrumine.ro.
Campaign lasted for a month (May 7th – June 5th 2012) and reached over 1M Romanians.
The team behind the campaign included
Avon Cosmetics Romania: Alina Cinciulescu, Innovation and Online Coordinator
G2 Romania: Ionela Buta – Director of Digital Client Services, Andreea Toma – Digital Account Manager, Dana Pascu – Senior Strategic Planner, Oana Nedelea – Social Media Strategist, Virgiliu Andone – Senior Art Director, Marius Matei – Senior Copywriter, Bogdan Teodorescu – Senior Digital Art Director and Andrei Orcula – Art Director
G2 Romania, part of WPP Group, is an advertising agency that offers integrated communication services and has team of over 100 specialists in shopper marketing, digital, CRM, promotions, branding, events, HoReCa activations. Among the clients in agency’s portfolio there are Procter&Gamble, Vodafone, British American Tobacco, Opel, Titan Loulis, Absolut Vodka, GlaxoSmithKline, Mercedes-Benz, Avon, Chevrolet and New Yorker.