Golden Drum advertising festival extended the deadline for entries, with agencies, clients and individuals have until July 30th to submit their works in the competition within the early bird deadline, with final deadline set for August 20th.
Golden Drum 2010, the 19th edition of the competition, is divided in two sections, Single Channel and Multi Channel, which will be judged by two International Juries, featuring top industry professionals. Single Channel is for entries that excel in the most creative and efficient use of a single communication channel, while Multi Channel is for entries that promote creative use and integration of more than one communication channel. This year there are two new categories: Mobile (Single Channel) and T. Mobile Campaigns (Multi Channel).
Single Channel will judge entries in Film (television, cinema & online), Press, Outdoor, Radio, Direct communication, Design of Brand & Corporate Identity, Digital, Mobile, New or innovative. Multi Channel will judge Integrated communication campaigns, Direct campaigns, Digital campaigns, Mobile campaigns, Events, Public relations and Innovative campaigns.
Golden Drum New Europe competition is open to all agencies, advertisers, clients, design or production houses, TV stations, media or other parties involved in the creation or production of marketing communications registered in the following countries: Albania, Austria, Azerbaijan, Armenia, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Finland, Georgia, Greece, Hungary, Israel, Kazakhstan, Kosovo, Kyrgyzstan, Latvia, Lebanon, Lithuania, Malta, Macedonia, Moldova, Montenegro, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey, Tajikistan, Turkmenistan, Ukraine and Uzbekistan.
During the festival, there will be awarded 16 Grand Prix Awards, Golden Drum, Silver Drum, Golden Rose, Golden Net, Brand Grand Prix, Golden Watch Award and Virtuoso Awards. New this year is the Tartini Award, named after the musical genius, born in Piran, which will be awarded to the best independent agency of the Golden Drum.
This year’s jury presidents at Golden Drum are Pawel Heinze, Executive Creative Director Leo Burnett Warsaw, for Single Channel Jury and Michael Kutschinski, Chief Creative Officer Ogilvy&Mather / OgilvyOne Germany, for Multi Channel Jury.
Golden Drum is the festival that celebrates “genuis loci”, the spirit of the place, different cultures and their unique perspectives, local values and national pride. In this sense, the festival is vital for the advertising industry in our part of the globe. It serves to recognize imaginative minds and brilliant craftsmen from central European countries – a region teeming with fresh, bold ideas. Golden Drum is about bringing those ideas to light for all to see.
The values and beliefs that Golden Drum stands for should be sustained and preserved. But celebrating creativity mustn’t mean celebrating adland. I want to encourage creative minds to escape the trap of a hermetic world in which ads entice art directors, but hardly anyone else. Let’s focus on real people, real brands and real roles they play in people’s lives. That’s the flesh and blood of our industry, as well as its future.
Let’s highlight and salute brave, intelligent, human-centred ideas. Ideas which amuse people; which engage them, inspire and make life better; which extend a value people, clients and we can instantly recognize. I believe this way the advertising industry in our region can gain the strength and reputation it should be renowned for. Let’s think big.
Leo Burnett Warsaw
I am more than excited to go and see the creative work of the New Europe. Change is our lifeblood is one of my favourite David Ogilvy statements. The New Europe is an emblem of change. I am looking forward to see the best of the best Multi Channel work.
To Whom It May Concern – if you enter work please think about us – the jury members. We are your friends. We are not your clients. Do not tell us “the first ever of the world” – bla bla. We want to see outstanding work and unexpected creative ideas. And we want to have fun and get inspired by your thoughts.
Ogilvy&Mather – OgilvyOne Germany