BBDO orchestrated the new communication campaign for a new cheese in Albalact’s dairy products, the agency announced.
The campaign brings in spotlight the values of Moldovita cheese brand: natural, fresh, beauty, unique Bucovina taste.
The BBDO team working on Raraul spot included Dragos Radulescu – Creative Director, Andreea Golban – Senior Copywriter, Cristina Panaitescu – Art Director, Dan Șendroiu – Strategic Planner, Roxana Hrimiuc – Account Director, Alexandru B. Dumitrascu – Senior Account Executive, Liviu Isop – AV Producer
The production house was Carlo Production, with Hypno – director.
From the client, the team included Celina Condorovici – Senior Brand Manager Zuzu&Rarăul and Cristina Miclea – Marketing Director.
The TV communication campaign will run on national level and is completed with print executions, PR and trade marketing.
The spot can be viewed on IQads.