International Federation of Audit Bureaux of Circulation (IFABC) relaunched its website this month, with the online page available at www.ifabc.org.
The new version of the website – although it doesn’t have a very modern look – includes updated info on main definitions, standards and methodologies used for printed press audit, digital press audit and the way to measure websites.
Also, according to a newsletter note, the new website has a new communication infrastructure, that, according to available info, facilitates the info exchange between IFABC members.
IFABC is a non-profit organization, that has as members Audit Bureaus from all over the world.
The purpose of the organization is to work with national and international organizations in any way that constructively supports its members’ activity. The federation aims to encourage and facilitate the experience and common practices exchange between the members of the organization and aims to work for better standards and uniformity in its members reporting of circulation and other data.
Romanian Bureau of Circulation Audit is member of IFABC starting 1999.