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Tag: newspapers

Estadão shows readers how much corruption costs the Brazilian people

O Estadão de São Paulo, one of Brazil’s most-read newspapers, and its creative agency, FCB Brasil, launched an interactive digital platform, The Corruption Converter. The Converter shows exactly how much corruption […]

May 7, 2017May 7, 2017 Cristina Blanaru Advertising, CSR

Saatchi & Saatchi Hong Kong made an Instant Newspaper Recycler

The amount of wrapping paper used in Hong Kong during Chinese New Year results in the felling of approximately 1,600 trees and the burning of 170,000 litres of petrol. The height […]

January 30, 2014April 7, 2014 Cristina Blanaru Ads, Advertising, CSR

Mediafax Group gives away iPads to its subscribers

Mediafax Group launched a subscription campaign, offering to each new subscriber an iPad as a gift. Scheduled to take place for 6 months, the campaign comes after less than a […]

October 3, 2012 Cristina Blanaru Marketing, Media

Romanian ABC: Romanian newspapers – circulation down in 2nd trimester of 2012

Romanian newspapers posted, between April-June 2012, a decrease of circulation compared to the similar period of 2012, with the most sold titles during the period being tabloids, Click! (Adevarul Digital Media) […]

September 4, 2012September 12, 2012 Cristina Blanaru Media

International Federation of Audit Bureaux of Circulations (IFABC) relaunched its website

International Federation of Audit Bureaux of Circulation (IFABC) relaunched its website this month, with the online page available at www.ifabc.org. The new version of the website – although it doesn’t […]

August 9, 2012August 22, 2012 Cristina Blanaru Digital & Media, Media

ZenithOptimedia: Global advertising investments continue to grow in 2011 and 2012

According to ZenithOptimedia’s predictions, Romanian market will be in decline in 2011, with a small rebound expected for the beginning of 2012. The decrease for 2011 is estimated to 4%, […]

October 5, 2011 Cristina Blanaru Media, Studies

BRAT: Euro 30m invested in Romanian print advertising in March

According to the latest results published by BRAT (Romanian ABC), print advertising attracted around Euro 30M in March 2011, 22% more than February. Out of those money, 38% represent promotion […]

April 12, 2011May 12, 2012 Cristina Blanaru Advertising, Marketing, Media, Studies

WAZ Group will sell its businesses in Eastern Europe, including in Romania

Bodo Hombach, WAZ Group CEO, said, in an interview for Handelsblatt.com, that the company is going to sell the shares it owns in companies in Eastern Europe. He explained that […]

August 3, 2010May 9, 2012 Cristina Blanaru Media

Daily monitoring for Romanian dailies, available from BRAT – Romanian ABC

Romanian Bureau for Circulation Audit (BRAT) offers the possibility to audit the daily circulation for dailies. In July 2010, the General Assembly of Circulation Audit Department from BRAT decided to […]

August 2, 2010May 9, 2012 Cristina Blanaru Media

Romanian National Statistics Institute: 33 dailies and 143 magazines have “vanished” in 2009

Statistics from Romanian National Statistics Institute (INS) show that the number of Romanian daily titles shrinked, last year, by 33 and mention a decrease by 23.9% of the number of […]

July 26, 2010May 9, 2012 Cristina Blanaru Marketing, Media

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