Romanian association OvidiuRo, leaded by Leslie Hawke, mother of American actor Ethan Hawke, launched its 1st SMS campaign aiming to raise funds to offer the education that can open a door for a better life to the poor children.
The campaign is collecting funds through SMSes, with Euro 2 (no VAT tax added) to be donated by each person that calls 8860 from Romanian telecom networks Vodafone, Orange and Cosmote.
According to a press release on association’s website, Romanian poorest children stat school totally unprepared and with no real chances to catch up with the other kids because their parents, struggling every day to keep the family fed and clothed, most don’t think much about kindergarten.
Ovidiu Ro runs the program “Every kid in Kindergarden” and proved that it helps the children to perform when they are integrated in educational structures that prepare them for the future
The campaign ad is broadcasted by over 20 Romanian TV channels and has as promoters Romanian actor Marcel Iures and Romanian singer Eduard CRBL
The campaign credits go to:
CRBL and Marcel Iures;
Video & Photography: Daniel Vrabioiu, Johannes Kruse, Aga Luczakowska, Amarjit Sidhu, Cristina Stanciu
Preproduction: Florin Costache, Simona Cristea, Dorel Melinte, Catalin Nedelea, Liviu Stanciu, Adela Vrinceanu;
Production: Mihai Marcu, Suzan Suliman, Manuela Tudor, Vlad Turcanu, Dan & Mihaela Vezentan
Post–production: Andrei Ciubuc, Stefan CriSan, Sorin Gisca, Diana Gordon, Oana Manea, Radu Mihaiu, Marina & Mircea Olteanu, Alexandra Petrescu
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