A sustainable lifestyle, promoted by Unilever SCE and Carrefour Romania

CSR, Marketing

Unilever SCE and Carrefour Romania started their 1st common promotion in retail, encouraging consumers to adopt a sustainable lifestyle. The campaign – Together for a better life – takes place from August 30th – September 9th and offers people awards that help them make little changes to adopt a sustainable lifestylge.

As an example, the consumers that buy 3 Unilever products worth at least RON 30 will win instantly prizes for their homes: shower temporizers, water filters that limit the consumption, economic light bulbs and thousand other Unilever products. Moreover, they will enter a draw and have the chance to win one of the 10 Pegas bicycles offered as big prizes.

Consumers that will enter this promotion will receive, in Carrefour stores, from Unilever’s teams, info on what a sustainable lifestyle means and about the small changes they can do at home to protect the environment and make savings in family’s budget.

Sustainability is in center of our business strategy, from the moment we buy the ingredients for our products until the moment our products reach to the consumers. Unilever is leader in worldwide sustainability and, through our actions and our products, we want to inspire people to adopt these small actions and daily gestures that, summed up, represent a significant change for the environment

Iulia Boanca

Home Care Category Manager Unilever SCE.

Unilever brands that participate to the promotion are Dero, Omo, Coccolino, Cif , Domestos, Dove, Rexona, Axe, Clear, Brut, Signal, Impulse, Knorr, Delikat, Rama, Delma, BECEL, Hellmann’s , Lipton and Radox, Unilever’s newly launched brand on Romanian market.

The promotion takes place in the entire Carrefour network in Bucharest.