Romanian media agency Starcom MediaVest ( Leo Burnett Romania) was appointed to handle the media account of Pambac Bacau, Romanian bakery and milling products company, following a pitch that took place in June.
For the new client, Starcom MediaVest will offer the entire range of media specific products, such is developing the online and offline communication strategy, media planning & buying.
Starcom convinced us through the efficiency of the solutions it came up with, but also through a well balanced mix between rigor and flexibility with which answered to Pambac’s demands, during the entire period the pitch offers were analyzed
Marketing Director Pambac Bacau.
We are happy to start this partnership with an important player on the local market. This is one more proof of our team’s competitiveness and experience in all what means the media services that we offer
Managing Director Starcom MediaVest.
Starcom MediaVest team that will be working on the project includes Marian Petcu (Account Director), Corneliu Aruxandei (Media Planner) and Silviu Caciur (Digital Planner). Pambac team includes Tatiana Soldeanu (Marketing director) and Mirela Totu (Brand Manager).
The creative and strategy accounts of the same client are handled by Headvertising, also appointed following a pitch.