Albalact launches Fruzu, a special product under a new brand

Branding, Creativity

Albalact launches Fruzu, a new brand that creates a new category on fruit yogurts on Romanian market

The launch for Fruzu is supported with a complex communication campaign, including TV, print, cinema and online as main vectors. In the same time, Albalact will run a testing campaign in big store networks: with the QR code on the carton, the consumers can see on promoter’s tablet the ritual of consuming yogurt and, than, at the tasting stand, they can enjoy the product.

BrandTailors made the packaging design, while the TV campaign is signed by Next Advertising.

The teams working on the campaign included included:

Albalact: Cristina Miclea, Marketing Director, and Elena Solianic, Brand Manager

Next Advertising: Paula Ionescu – Copywriter, Catalin Baciu – Art Director, Radu Olteanu – Group Creative Director, Liviu David – Creative Director, Sorin Popescu– Managing Partner, Ioana Cabuz – Account Manager, Oana Branzaru – Account Executive.

The TV ad was filmed with Multi Media Est and the director Julien Eudes.

The online campaign is made together with Outbox (Adrian Pavelescu, Laura Nica and Marian Ionescu).