Headvertising launched the 1st campaign for Pambac

Ads, Creativity

After a recent pitch, in which Pambac selected the agencies Headvertising (creative) and Starcom MediaVest (media) to work with in the next period, the company started, in October, a national image campaign for Pambac pasta, answering also to a very important question: “What do you cook when you’re in a  hurry?”.

It was the longest pitch organized by Pambac (…) It isn’t easy to catch the communication essence in a clear and relevant manner, both in words and in images. Headvertising convinced us creatively, because they managed to do so, while Starcom did the same with the efficiency of proposed media solutions

Tatiana Soldeanu

Marketing Director Pambac Bacau.

The image campaign – “What do you cook when you’re in a hurry?” – aims to show clearly that there is a solution to earn time. It isn’t a magic one, it’s just the handiest one, that allows spending little time in the kitchen

As always when we’re participating in a pitch, we risked and reinterpreted the client brief in our own manner, which is a pretty radical one. And we hope our communication solution will make Pambac campaign budget to seem double compared to what it really is

Serban Alexandrescu

Creative Director Headvertising.

The campaign runs from September 28th to December 2012, in stores, online and on TV.

The teams working on the project:

  • Headvertising: Serban Alexandrescu (Creative Director), Radu Soimulescu (Art Director), Corina Catrinoiu (Project Management Director)
  • Starcom MediaVest: Marian Petcu (Account Director), Corneliu Aruxandei (Media Planner), Silviu Caciur (Digital Planner)
  • Pambac: Tatiana Soldeanu (Marketing Director), Mirela Totu (Brand Manager)

Headvertising is founded in 1998 and has in portfolio clients such as Discovery Channel, Gazeta Sporturilor, ING Pensii si Asigurari, Milli, Red Bull and WWF.