Romanian Banca Transilvania launched its own Pinterest account, finding this way a new medium to creatively express, mainly visually, its brand personality.
The bank entered on Pinterest with 10 boards with diverse thematic, from BT Infographics to BT involves, BT Fairy Album, Stills from its TV ads, everything for everybody and so on.
The launch on Pinterest is an in-house project, an initiative of bank’s PR & Online Marketing team. Banca Transilvania is the 1st bank in Romania that included this social network in its communication. Besides Pinterest, the bank is also present on Facebook (over 65,000 fans), Twitter, LinkedIn and YouTube.