McCann Erickson Romania and its campaign “Romanians are smart” (Client: Rom autentic brand, Kandia Dulce), won another trophy to its awards, namely the Grand Prix in Integrated Campaigns at Cresta Awards 2012.
The most recent prize makes Rom reach to a total of 13 international prizes won, among which 3 prizes at Cannes Lions, 6 prizes at Golden Drum and 3 at New York Festival.
Cresta. Cre-sta. Creative standards. That’s how you know “Romanians are smart” reached “an absolute standard for creative excellence in advertising and marketing communications”. It’s so good to be on the same page with the bear from Canal +
Copywriter McCann Erickson Romania
Olar was the one that came up with the creative idea of Rom “Romanians are smart” campaign.