The Saga of the Story Seekers

Case Studies, CSR, PR, Social Media

Story Seekers, a campaign developed by GMP PR and IREX Foundation, was the 1st campaign that promoted public libraries in Romania and won, recently, a Silver Excellence Award at Romanian PR Award.

The 4 story seekers were Irina Pacurariu, Vlad Petreanu, Catalin Ștefanescu and Radu Paraschivescu, while the campaign was implemented on creative and foto-video production side together with TheCell. The campaign also includes an ad to broadcast during this autumn.

The story seekers traveled all over Romania, following the trails of Biblionet program and of the stories hidden within libraries from towns or villages. The 4 writers discovered and wrote on changes that intervened in communities when the access to information allows people to improve their lives.

The numbers generated within the campaign are also impressive:

  • over 1,500 public libraries that received 6,500 computers, software, printers, with 2,200 librarians trained to use computers
  • 300,000 people accessed internet for the 1st time from a library
  • Euro 20M were attracted in Romanian communities by filling in APIA agricultural subventions forms from inside libraries
  • a volume with 50 stories signed by Irina Pacurariu, Vlad Petreanu, Catalin Ștefanescu and Radu Paraschivescu.
The volume – “Story Seekers” – is the 1st written book of Romanian libraries, will be launched as an e-book on and in a limited printed edition that will be launched at the 19th edition of Gaudeamus Book Fair, on November 23rd.
The teams involved in the campaign included:

GMP PR: Sabina Știrb (Head of CSR Division), Silvia Jalea (PR Executive), Matei Psatta (Social Media Coordinator), Daniel Timofte (BTL Director) and Mihaela Tone (Production Director).

TheCell: Teodor Cucu (Creative Partner), Ionut Popescu (Creative Partner) and Alex Galmeanu (fotograf, partner The Cell).

GMP PR is one of the most important PR agencies in Romania. It has a team of 21 communication specialists and offers PR consultancy and events organizing services to companies such as Petrom, Apa Nova, GSK, Romtelecom, Albalact, Pepsi, Henkel, Ursus Breweries, HP PPS, IREX Foundation, Romanian Angel Appeal Foundation, Transylvania Insolvency House or Roca. The agency received numerous awards over the time, both locally and internationally, in competitions such as Sabre Awards, European Excellence Awards or Romanian PR Award.

TheCell is an independent agency offering integrated services of strategy, creation and photo/video production. Founded in 2011, the agency already has in portfolio works for clients such as Romtelecom, Petrom, IREX, Arctic, Beiersdorf, Albalact, Țuca Zbarcea și Asociatii, Transylvania Horse Show and We Plant Good Deeds in Romania. With a team including communication seniors, TheCell adopts a collaborative work model and already has partnerships with agencies such as GMP PR, GMP, Men In Black and Outbox.

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