“Tech School”, campaign to promote non-formal education made by Graffiti Public Relations for UPC Romania, won the grand prix in “Science and Education” category at European Excellence Awards 2012, during the gala that took place at Roundhouse London, on Thursday evening.
Among the projects competing in the same category there were project recognized at European level, such as ATLAS Virtual Visits, communication campaign for ATLAS, the particle accelerator experiment in Geneva that showed the Higgs particle. In the finals there were also selected the projects Rolls-Royce Lego Engine and Who Are You? (The Arts University College at Bournemouth).
Tech School managed one of the most impressive presences of a Romanian project at Excellence Awards. The quality of the campaign was validated locally by the trust we had from UPC, but also by the 5 awards at Romanian PR Award. In London, we received the only confirmation we still needed, the international one. It is an important prize for us, one for which UPC – Graffiti team deserves congratulations
Managing Director Graffiti PR
Tech School is an educational program that develops creativity and passion of young people aged 11-19 y.o. for tech and exact science (see here more details on the campaign). Over 200,000 people accesed the online platform and, in just 5 months, it gathered over 540 projects
Tech School este al doilea proiect dezvoltat de UPC România și Graffiti Public Relations premiat la European Excellence Awards, după succesul platformei educaționale Digital Zoo, cea mai bună a categoriei “Entertainment and Culture” la ediția din 2010.
The project was implemented by a team including Mircea Tomescu (Managing Director, Graffiti PR), Simona Corabu (Senior Consultant, Graffiti PR), Tiberiu Iacomi (PR Specialist, Graffiti PR), Ariana Badin (Marketing, Communication and PR Director, UPC Romania), Emilia Ursachi (Communication Manager, UPC Romania) and Adina Deaconu (PR & Communication Coordinator, UPC Romania). The partners that supported the program were Romanian Education, Research and Sports Ministry, Pro TV and Discovery Romania
Graffiti PR was the Romanian agency with the highest number of campaigns shortlisted at this year’s Excellence Awards. Another Romanian campaign that was awarded at Excellence Awards was “Siemens Race” for Siemens Romania SRL, Pi2 PR.
Ketchum, the agency Graffiti PR is affiliated since October, was designated Agency of the Year at European Excellence Awards .