BRAT will organize a 1st meeting of the annual conference Media Research Day, an event that will include discussions around the theme “What do clients want (and need) from audience measurement for printed press?”. The event is scheduled to take place on March 26th, at Intercontinental Hotel in Bucharest.
BRAT wants to put in discussion the need and usefulness of audience results for printed press and of the way they are gathered. The discussion is likely to generate interest, mainly considering the actual Romanian context, when both advertising clients and editors want maxim efficiency for their investments.
The event will reunite specialists in all areas interested by printed press advertising. Among the people invited to the event there are representatives from advertising clients, media trusts, advertising agencies and research institutes that do media research. Also, the event will benefit of the presence of 2 renown foreign specialists that work in advertising and, respectively, media researh, namely Giovanni Fabris and Irena Petric. The discussions will be moderated by Andi Dumitrescu, General Manager GfK Romania.
Giovanni Fabris is vice-president WFA (World Federation of Advertisers) and has over 18 years of experience as International Media Director McDonalds. He accumulated a rich experience in communication and advertising by working with global organizations such as Renault-Nissan, AGB-Nielsen Media Research, Ferrero Int’l, and as Media Director for more international media agencies. In present, he is teaching at French Media Institute, Reims Management School and Grenoble Institute of Political Studies.
Irena Petric is NOM director, a JIC organization that handles, in Netherlands, measurements for printed press. With a rich experience in media research accumulated as research & marketing director for different important Dutch editors, Irena helped testing and implementing more advanced methodologies to measure print audience in Netherlands. She is now president EMRO (European Media Research Organization) and member in I-JIC Management Board, but also member in the Mangement Board for Print and Digital Research.