Next launched a new campaign for BCR, on “Together we change the story” platform

Ads, Creativity

Next Advertising launched a new campaign on BCR’s “Together we change the story” communication platform. The main character in the campaign is a modern Harap Alb (a Romanian Harry Handsome) and promotes Divers BCR credit.

The campaign is declined on TV, traditional and transit outdoor, BTL and unconventional.


Next Advertising: Mihaela Neatu РCopywriter, Dan Amariei РGroup Creative Director, Liviu David РCreative Director, Catalin Baciu РArt Director, Sorin Popescu РManaging Partner, Wanda Podgurschi РClient Service Director, Andreea Gasca РJunior Account Executive, Razvan Badulet РDTP Manager

BCR: Georgiana Oltenescu – Chief Department Maketing Direction, Alina Petcu – Marketing Specialist, Advertising Dep, Marketing Direction, Anca Rarau – Executive Director BCR

Reload Film: Keith English – Director, Sebastian Tudor – Producer, Traian Ardac – Executive producer, Oana Rapeanu – Postproduction Manager.