Next launched a new campaign for BCR, on “Together we change the story” platform

Ads, Creativity

Next Advertising launched a new campaign on BCR’s “Together we change the story” communication platform. The main character in the campaign is a modern Harap Alb (a Romanian Harry Handsome) and promotes Divers BCR credit.

The campaign is declined on TV, traditional and transit outdoor, BTL and unconventional.


Next Advertising: Mihaela Neatu – Copywriter, Dan Amariei – Group Creative Director, Liviu David – Creative Director, Catalin Baciu – Art Director, Sorin Popescu – Managing Partner, Wanda Podgurschi – Client Service Director, Andreea Gasca – Junior Account Executive, Razvan Badulet – DTP Manager

BCR: Georgiana Oltenescu – Chief Department Maketing Direction, Alina Petcu – Marketing Specialist, Advertising Dep, Marketing Direction, Anca Rarau – Executive Director BCR

Reload Film: Keith English – Director, Sebastian Tudor – Producer, Traian Ardac – Executive producer, Oana Rapeanu – Postproduction Manager.