Cocoon Group Bucharest and Farmec SA ended a new successful collaboration in the star of the year, namely the packaging design for the home cleaning products Triumf and Nufar.
Triumf & Nufar are traditional cleaning brands on Romanian market, with high notoriety and a history of over 30 years, products that can be found in most Romanian households and are renown for efficiency and quality.
Products’ packaging redesign also brings an innovation on Romanian market, the launch of Nufar Verde range, a range of products with recycling packaging, bio-degradable formulas, no colorants, rich in natural active principles and chamomile extract.
The design concept followed closely the main brand attributes. For example, Triumf symbolizes a clean kitchen, a brand that earned, over time, loyal customers due to its excellent results. Moreover, the brand is strongly associated with yellow, as its packaging was a reference in the category for years. With the new design, the relevant brand elements were kept, but modernized and freshened.
Nufar is also a notorious brand, associate with the water lily (nufar is water lily in Romanian) and recognize for its efficiency in cleaning bathroom surfaces. Brand’s values are maintaines by the new packaging, but in a modern and fresh way.
Triumf & Nufar are 2 brands very known on the market in the category of cleaning products and were perceived as old and dusty. The reasons for the packaging redesign decision were related to the lack of freshness within the category and the innovation brought by Nufar Verde range (…) The result is a modern and actual design, very visible on the shelf and easy to recognize by consumers
Marketing Manager Farmec SA.
The teams involved in the project are
- Cocoon Group: Martin Zouhar – Creative Leader, Simona Straut – Managing Director, Cristina Ionescu – Account Manager.
- Farmec SA: Ioana Borza – Marketing Manager and Aura Carabiber – Marketing Coordinator.