Leo Burnett & Target signs the launch campaign for Bergenbier Fresh Grapefruit, that debuted in April. The communication campaign unveils the identity of the new Bergenbier product, a mix of beer and grapefruit juice, and also supports a product already existent on the market, Bergenbier Fresh Lemon.
The main components of the campaign are the TV ad and the online component.
Bergenbier Fresh, in its 2 versions, speaks mainly about summer, cooling and ingredients harmonization. We chose to integrate those elements in a beautiful story about friendship and gratitude between two protagonists that can tell product’s story better than anyone. It is an episode of friendship saga told by Bergenbier that has a special tone, the one given by the pleasant feeling of a summer fully lived
Copywriter Leo Burnett.
The teams involved in making the campaign included
- Leo Burnett&Target: Carmen Tiderle (Creative Director), Tudor Cuciuc (Creative Director), Irina Becher (Senior Copywriter,) Radu Radulescu (Art Director), Angela Teodorescu (Brand Communication Manager), Petronela Ionescu (Brand Communication Director) and Alexandra Patarlageanu (Brand Communication Executive).
- Bergenbier: Radu Dumitrescu (Senior Brand Manager) and Mihai Bonca (Marketing Director).