Clear targets motor-sport fans in Romania with Clear Race

Cristina Blanaru Creativity, Digital & Media

Clear, official partner of Lotus F1 Team, launches Clear Race, a real racing experience during which adrenaline and horse power fans can test their piloting abilities with a virtual training, on www.clearace.ro.

The campaign is promoted online, on TV and via PR. In the first 3 weeks since launch, the platform was accessed by over 10,000 users.

Clear Race contest takes place from May 9th to July 29th. The winner will have the opportunity to experience pilot life on French Paul Richard circuit, on September 10th.

The teams that worked on the campaign are

  • Unilever: Ruxandra Ionescu (Jr. Brand Manager)
  • Kubis Interactive: Gabriel Gavrilescu (Client Service Director), Andrei Bilan (Head of Design), Sebastian Popa (Senior Developer) and  Bogdan Epure (Web copywriter)
  • Mindshare: Maria Bucur (Account Director)
  • Image PR: Andra Gherasim (Senior Account Executive)

Vizual CLEAR Race Vizual CLEAR Race_1-3